Last
updated: 14/12/2023

This
Privacy Policy describes how Tof! (the "Site", "we",
"us", or "our") collects, uses, and discloses
your personal information when you visit, use our services, or make a purchase
from www.tofjerky.be (the "Site") or otherwise communicate
with us (collectively, the "Services"). For purposes of this
Privacy Policy, "you" and "your" means you as
the user of the Services, whether you are a customer, website visitor, or
another individual whose information we have collected pursuant to this Privacy
Policy.

Please read
this Privacy Policy carefully. By using and accessing any of the Services, you
agree to the collection, use, and disclosure of your information as described
in this Privacy Policy. If you do not agree to this Privacy Policy, please do
not use or access any of the Services.

Changes to This Privacy Policy

We may
update this Privacy Policy from time to time, including to reflect changes to
our practices or for other operational, legal, or regulatory reasons. We will
post the revised Privacy Policy on the Site, update the "Last
updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide
the Services, we collect and have collected over the past 12 months personal
information about you from a variety of sources, as set out below. The
information that we collect and use varies depending on how you interact with
us.

In addition
to the specific uses set out below, we may use information we collect about you
to communicate with you, provide the Services, comply with any applicable legal
obligations, enforce any applicable terms of service, and to protect or defend
the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types
of personal information we obtain about you depends on how you interact with our
Site and use our Services. When we use the term "personal
information", we are referring to information that identifies, relates to,
describes or can be associated with you. The following sections describe the
categories and specific types of personal information we collect.

Information We Collect Directly from You

Information
that you directly submit to us through our Services may include:

Basic contact details including your
name, address, phone number, email.

Order information including your
name, billing address, shipping address, payment confirmation, email
address, phone number.

Account information including your
username, password, security questions.

Shopping information including the
items you view, put in your cart or add to your wishlist.

Customer support information including the
information you choose to include in communications with us, for example,
when sending a message through the Services.

Some
features of the Services may require you to directly provide us with certain
information about yourself. You may elect not to provide this information, but
doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also
automatically collect certain information about your interaction with the Services
("Usage Data"). To do this, we may use cookies, pixels and
similar technologies ("Cookies"). Usage Data may include
information about how you access and use our Site and your account, including
device information, browser information, information about your network
connection, your IP address and other information regarding your interaction
with the Services.

Information We Obtain from Third Parties

Finally, we
may obtain information about you from third parties, including from vendors and
service providers who may collect information on our behalf, such as:

Companies who support our Site and
Services, such as Shopify.

Our payment processors, who collect payment
information (e.g., bank account, credit or debit card information, billing
address) to process your payment in order to fulfill your orders and
provide you with products or services you have requested, in order to
perform our contract with you.

When you visit our Site, open or click on
emails we send you, or interact with our Services or advertisements, we,
or third parties we work with, may automatically collect certain
information using online tracking technologies such as pixels, web
beacons, software developer kits, third-party libraries, and cookies.

Any
information we obtain from third parties will be treated in accordance with
this Privacy Policy. We are not responsible or liable for the accuracy of the
information provided to us by third parties and are not responsible for any
third party's policies or practices. For more information, see the section
below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your
personal information to provide you with the Services in order to perform
our contract with you, including to process your payments, fulfill your
orders, to send notifications to you related to you account, purchases,
returns, exchanges or other transactions, to create, maintain and
otherwise manage your account, to arrange for shipping, facilitate any
returns and exchanges and to enable you to post reviews.

Marketing and Advertising. We use your
personal information for marketing and promotional purposes, such as to
send marketing, advertising and promotional communications by email, text
message or postal mail, and to show you advertisements for products or
services. This may include using your personal information to better
tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention. We use your
personal information to detect, investigate or take action regarding
possible fraudulent, illegal or malicious activity. If you choose to use
the Services and register an account, you are responsible for keeping your
account credentials safe. We highly recommend that you do not share your
username, password, or other access details with anyone else. If you
believe your account has been compromised, please contact us immediately.

Communicating with you. We use your
personal information to provide you with customer support and improve our
Services. This is in our legitimate interests in order to be responsive to
you, to provide effective services to you, and to maintain our business
relationship with you.

Cookies

Like many
websites, we use Cookies on our Site. For specific information about the
Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use
Cookies to power and improve our Site and our Services (including to remember
your actions and preferences), to run analytics and better understand user
interaction with the Services (in our legitimate interests to administer,
improve and optimize the Services). We may also permit third parties and
services providers to use Cookies on our Site to better tailor the services,
products and advertising on our Site and other websites.

Most
browsers automatically accept Cookies by default, but you can choose to set
your browser to remove or reject Cookies through your browser controls. Please
keep in mind that removing or blocking Cookies can negatively impact your user
experience and may cause some of the Services, including certain features and
general functionality, to work incorrectly or no longer be available.
Additionally, blocking Cookies may not completely prevent how we share
information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain
circumstances, we may disclose your personal information to third parties for
legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who
perform services on our behalf (e.g., IT management, payment processing,
data analytics, customer support, cloud storage, fulfillment and
shipping).

When you direct, request us or otherwise
consent to our disclosure of certain information to third parties, such as
to ship you products or through your use of social media widgets or login
integrations, with your consent.

With our affiliates or otherwise within our
corporate group, in our legitimate interests to run a successful business.

In connection with a business transaction such
as a merger or bankruptcy, to comply with any applicable legal obligations
(including to respond to subpoenas, search warrants and similar requests),
to enforce any applicable terms of service, and to protect or defend the
Services, our rights, and the rights of our users or others.

We have, in
the past 12 months disclosed the following categories of personal information
and sensitive personal information (denoted by *) about users for the purposes
set out above in "How we Collect and Use your Personal Information" and "How
we Disclose Personal Information":

Category

Categories of Recipients

Identifiers such as basic contact details
and certain order and account information

Commercial information such as order
information, shopping information and customer support information

Internet or other similar network
activity, such as Usage Data

Vendors and third parties who perform
services on our behalf (such as Internet service providers, payment
processors, fulfillment partners, customer support partners and data
analytics providers)

Business and marketing partners

Affiliates

We do not
use or disclose sensitive personal information for the purposes of inferring
characteristics about you.

User
Generated Content

The
Services may enable you to post product reviews and other user-generated
content. If you choose to submit user generated content to any public area of
the Services, this content will be public and accessible by anyone.

We do not
control who will have access to the information that you choose to make
available to others, and cannot ensure that parties who have access to such
information will respect your privacy or keep it secure. We are not responsible
for the privacy or security of any information that you make publicly
available, or for the accuracy, use or misuse of any information that you
disclose or receive from third parties.

Third Party Websites and Links

Our Site
may provide links to websites or other online platforms operated by third
parties. If you follow links to sites not affiliated or controlled by us, you
should review their privacy and security policies and other terms and
conditions. We do not guarantee and are not responsible for the privacy or
security of such sites, including the accuracy, completeness, or reliability of
information found on these sites. Information you provide on public or
semi-public venues, including information you share on third-party social
networking platforms may also be viewable by other users of the Services and/or
users of those third-party platforms without limitation as to its use by us or
by a third party. Our inclusion of such links does not, by itself, imply any
endorsement of the content on such platforms or of their owners or operators,
except as disclosed on the Services.

Children’s Data

The
Services are not intended to be used by children, and we do not knowingly
collect any personal information about children. If you are the parent or
guardian of a child who has provided us with their personal information, you
may contact us using the contact details set out below to request that it be
deleted.

As of the
Effective Date of this Privacy Policy, we do not have actual knowledge that we
“share” or “sell” (as those terms are defined in applicable law) personal information
of individuals under 16 years of age.

Security and Retention of Your Information

Please be
aware that no security measures are perfect or impenetrable, and we cannot
guarantee “perfect security.” In addition, any information you send to us may not
be secure while in transit. We recommend that you do not use unsecure channels
to communicate sensitive or confidential information to us.

How long we
retain your personal information depends on different factors, such as whether
we need the information to maintain your account, to provide the Services,
comply with legal obligations, resolve disputes or enforce other applicable
contracts and policies.

Your Rights and Choices

Depending
on where you live, you may have some or all of the rights listed below in
relation to your personal information. However, these rights are not absolute,
may apply only in certain circumstances and, in certain cases, we may decline
your request as permitted by law.

Right to Access / Know. You may have a
right to request access to personal information that we hold about you,
including details relating to the ways in which we use and share your
information.

Right to Delete. You may have a
right to request that we delete personal information we maintain about
you.

Right to Correct. You may have a
right to request that we correct inaccurate personal information we
maintain about you.

Right of Portability. You may have a
right to receive a copy of the personal information we hold about you and
to request that we transfer it to a third party, in certain circumstances
and with certain exceptions.

Restriction of Processing: You may have
the right to ask us to stop or restrict our processing of personal
information.

Withdrawal of Consent: Where we rely
on consent to process your personal information, you may have the right to
withdraw this consent.

Appeal: You may have a right to appeal our
decision if we decline to process your request. You can do so by replying
directly to our denial.

Managing Communication Preferences: We may send you
promotional emails, and you may opt out of receiving these at any time by
using the unsubscribe option displayed in our emails to you. If you opt
out, we may still send you non-promotional emails, such as those about
your account or orders that you have made.

You may
exercise any of these rights where indicated on our Site or by contacting us
using the contact details provided below.

We will not
discriminate against you for exercising any of these rights. We may need to
collect information from you to verify your identity, such as your email
address or account information, before providing a substantive response to the
request. In accordance with applicable laws, You may designate an authorized
agent to make requests on your behalf to exercise your rights. Before accepting
such a request from an agent, we will require that the agent provide proof you
have authorized them to act on your behalf, and we may need you to verify your
identity directly with us. We will respond to your request in a timely manner as
required under applicable law.

Complaints

If you have
complaints about how we process your personal information, please contact us
using the contact details provided below. If you are not satisfied with our
response to your complaint, depending on where you live you may have the right
to appeal our decision by contacting us using the contact details set out
below, or lodge your complaint with your local data protection authority.

International Users

Please note
that we may transfer, store and process your personal information outside the
country you live in, including the United States. Your personal information is
also processed by staff and third party service providers and partners in these
countries.

If we
transfer your personal information out of Europe, we will rely on recognized
transfer mechanisms like the European Commission's Standard Contractual
Clauses, or any equivalent contracts issued by the relevant competent authority
of the UK, as relevant, unless the data transfer is to a country that has been
determined to provide an adequate level of protection.

Contact

Should you
have any questions about our privacy practices or this Privacy Policy, or if
you would like to exercise any of the rights available to you, please
call +32 472 05
38 24 or
email us at quinten@tofjerky.be or contact us at Headstart Ninja, Avenue
Louise, 209, 1050 Bruxelles, Belgium.

For the purpose of applicable data protection laws, we are the data
controller of your personal information. Our representative in the EEA is
Quinten Schepens, quinten@tofjerky.be.