How the idea was born

Hey there! 👋

I'm my first customer. In fact, I created the product I couldn't find.

Let me explain...
Every Monday evening, from 6:00 PM to 7:30 PM, I play tennis with two of my best friends. By the end of the session, I'm tired, hungry, and... it often happens that my fridge is empty. So, I got into the habit of stopping by a small store on my way home. And often, I buy one of those little black and red packets of "beef jerky" that you find at the checkout of this store. You may have seen it before.

Why do I buy it? Because I'm hungry, and by the time I cook, etc., I won't be eating right away, so I'm looking for an effective snack to curb my hunger. No way I'm eating chips or sausage after sports... And on the "beef jerky" packet, I read "lean" and "high protein." But over time and looking at it more closely:

1.  The brand is a big American giant, not really appealing. All in red and black, with a big bull on the package...
2. The product comes from Brazil, a country known for massive (intensive) cattle farming. I feel guilty.
3. It contains preservatives, (very) weird additives... I feel guilty.

So, I looked into this brand and dried beef, and I made it at home for the first time... Without fully realizing it, I was developing a solution to my problem. That was the very first step in creating my own artisanal, Belgian, additive-free marinated dried beef.  Discover the final product

At first, it was just for me. And honestly, at the beginning, it wasn't very good.

Next week, I'll explain how I went from a somewhat failed first attempt to a product I'm proud of today 🙂

See you soon!