Curiosity as a starting point

January 2023.

I discover beef jerky.

6 months later, I’m creating launching Tof, a beef jerky company.

My first experience with beef jerky is Jack Link’s. That’s the american global leader. Kind of of the Coca-Cola of beef jerky.

I find it at a Deli Traiteur while looking for a salty snack after sports. I like the convenience of snacking it on my way home. Taste and texture are OK, but I have issues with the product, biggest one being the ingredients list : Brazilian meat, nitrites, flavour enhancers… Not great. Great nutritional values however ! Lots of proteins, low fat. Perfect after sports !

After buying it a couple of times I was growing more and more curious about the product, and more and more guilty about buying Brazilian beef in Belgium, a land known for the quality of its beef.

Hence, I started wondering if I could make my own.

“How is beef jerky made, anyway ?” I thought.

That’s what triggered me to make my first batch of beef jerky, in my flat’s kitchen :

• curiosity
• not having access to a good brand easily

I didn’t know it back then, but this was the starting point.

Sharing more tomorrow.